Good work should feel like it belongs where it lives, not like an ad that wandered onto the wrong platform. For 9 years I've made exactly that kind of work, designing, shooting, animating, editing, and directing across social, video, print, and live events for brands like Clorox, Live Nation, and Blackstone. I lead creative teams to make it, and I'm still hands-on in the work myself. The format changes; the instinct doesn't.