Great work should feel like it belongs where it lives, not like an ad that wandered onto the wrong platform. For 9 years I've made exactly that kind of work, designing, shooting, animating, editing, and directing across social, paid, video, print, and live events. I've done it for brands like Clorox, Live Nation, and everything in between. I lead creative teams to make it, I'm still hands-on in the work myself, and I've built AI workflows into how the team creates, using it daily to move faster and push what the work can be. The format changes, the instinct doesn't.